They first encountered one another at 14, whenever Sean produced play for Justin’s gf. (We came across because both of us liked exactly the same girl—but the lady had been my gf, claims Justin. ) They reconnected at USC, then both started separate businesses. Justin’s ended up being a social networking for superstars. Sean’s had been Adly, a platform that enables organizations to market via superstars’ social networks. He offered almost all of their stake in 2012. I did son’t desire to be when you look at the advertising company, he claims. He also didn’t wish to make things for computer systems. Computer systems ‘re going extinct, he claims. Computer systems are only work devices. The primary way to interface with the technical world was through a mobile device for people his age.